The independent jury of industry professionals awarded the MagyarBrands prize to the Ooops! brand of Vajda Papír Kft. in 2012, which is a prestigious award in the life of the company. The winner is selected through the normal competition process and selection by the Superbrands Council, and aims to give the Superbrands status to Hungarian companies that can represent Hungary in a way that gives the country prestige in the international arena. Receiving this accolade in two consecutive years is an important milestone in branding for the company.